Join DCCC for Nordic Marketing Day – the annual event for marketers and leaders of Nordic companies in China. Come meet leading Nordic and international brands to learn how they leverage their origin in marketing.

加入DCCC一起参加北欧品牌日！北欧公司中国区市场部成员和其他部门领导相聚于此，分享和探讨如何利用品牌的北欧血统进行市场推广。

DATE日期

Wednesday, May 29th, 2024

TIME时间

13:00-17:00 Main Session 核心主题

17:00-20:00 Networking 社交联谊

LANGUAGE语言

English英语

TICKETS门票

Member: 550 RMB, 13:00-17:00 / 700 RMB, 13:00-20:00

Non-Member: 750 RMB, 13:00-17:00 / 950 RMB, 13:00-20:00

VENUE地点

5F, PwC Center, 2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District

上海市黄浦区湖滨路202号领展企业广场2座普华永道中心5F

The importance and potential of utilizing Nordic heritage in the branding and marketing of Nordic companies in China cannot be overstated. We aim to use Nordic Marketing Day 2024 to focus on this development, examining what has changed and how it compels Nordic companies across B2B and B2C sectors to rethink how they capitalize on their "Nordicness".

This year we also welcome speakers and panelists from non-Nordic world-leading, admired brands to explore how they transform their country of origin into a marketing asset.

You can look forward to a dynamic event with more panels, Q&A, and engaging conversations instead of generic power points. We invite you to participate in the conversation and ask the questions most important to you. Save the date so you do not miss this unique opportunity.

AGENDA：

13:00-17:00 Main Session

• Shift in Consumer Behaviour
• How Chinese consumers perceive the Nordics & trends in origin marketing, Mark Tanner, China Skinny.
• How Nordic brands may need to adapt to a changing consumer landscape, Leon Zhang, PwC
• Facilitator: Anna Lin Yip, DCCC

• International Experience & Best Practices (Panel Discussion)
• Jin Zhang, Ponant (FR)
• Windy Lai, Gucci (IT)
• Swenson Su, Accolade Wines (AU)
• Torsten Dietze, Schüco (DE)
• Facilitator: Jacob Johansen, PwC

• Nordic Companies Marketing in China Survey 2024 Report
• Release and Presentation by Rixin Jiang, Nordic Friend

• Leveraging Nordic Origin as a Marketing Tool (Panel Discussion)
• Michel Qin Zhao, Volvo Car APAC (SE)
• Ville Pekkola, Valio (FI)
• Alexander Schandorff, Carl Hansen & Son (DK)
• Chloe Zhao, Orkla (NO)
• Facilitator: Jacob Johansen, PwC

17:00 - 20:00 Networking

Mingle with fellow marketing professionals and meet the industry experts. Light food and drinks will be served.

北欧公司在中国进行市场营销品牌推广时，妥善利用"北欧"内蕴的精神价值非常有效。我们期待借由2024北欧品牌日来扩大影响力，探讨大家如何利用"北欧特色"在B2B和B2C领域帮助北欧公司获得成功的推广。

我们也欢迎来自非北欧的演讲者和座谈会嘉宾，分享他们如何成功利用产品产地的人文价值加持品牌价值。

我们邀请您参与对话，期待跟您讨论真正关心的问题。我们策划了多样化的活动环节，来打破一个接一个PPT的单调。跟系列资深市场专家和领袖级演讲嘉宾现场相见，现在就报名并预留您的档期。

活动环节：

13:00-17:00核心主题

• 消费者行为的转变
• 理解中国消费者对北欧的看法和新兴的原产地营销趋势，Mark Tanner，来自China Skinny
• 适应不断变化的消费者环境的北欧品牌，Leon Zhang，来自PwC
• 由Anna Lin Yip主持，来自DCCC

• 国际经验与最佳实践（小组讨论）
• Jin Zhang，来自Ponant（法国）
• Windy Lai，来自Gucci（意大利）
• Swenson Su，来自Accolade Wines（澳大利亚）
• Torsten Dietze, Schüco (德国)
• 由Jacob Johansen主持，来自PwC

• 2024年在中国市场营销的北欧公司调查报告
• Rixin Jiang发布报告，来自Nordic Friend

• 将北欧起源作为营销工具（小组讨论）
• Michel Qin Zhao，来自Volvo Car APAC（瑞典）
• Ville Pekkola，来自Valio（芬兰）
• Alexander Schandorff, 来自Carl Hansen & Son（丹麦）
• Chloe Zhao, 来自Orkla (挪威)
• 由Jacob Johansen主持，来自PwC

17:00-20:00社交联谊

与营销专业人士自由交流，并结识行业专家。届时将提供简餐和饮品。