In an increasingly competitive and fast-changing market, brands relying on design must do more than look good - they must perform.

This event brings together top executives and design leaders from Nordic icons including Bang & Olufsen, HAY, Marimekko, Volvo, Schmidt Hammer Lassen, IKEA, and design consultancy IDEO to explore how Nordic design can influence buying behavior, strengthen brand loyalty, and adapt to China's shifting consumer landscape.

The event is organized by the Danish Chamber of Commerce in China (DCCC), and SwedCham China and FinnCham China join as partners.

📅 Date: October 28, 2025

🕑 Time: 18:00 PM – 20:00 PM

📍 Venue: Studio 9, No. 55 Yuyao Road, Jing'an District, Shangha. 上海市静安区余姚路 55 号

💰 Price: Member: 249 RMB, Non-Member: 398 RMB, Students:150 RMB （Students must present valid student ID upon arrival).

Agenda:

• 17:30 – 18:00 | Check in
• 18:00 – 19:00 | Panel 1: Can design drive sales and consumer loyalty?
• 19:00 – 20:00 | Panel 2: "Nordic design in China for China"
• 20:00 – 21:00 | Networking

Panel 1: Can design drive sales and consumer loyalty?

Design is central to Nordic brand identity—but can it drive sales and loyalty in today's China? How does Nordic design influence buying decisions, build brand equity, and create lasting consumer connections in an increasingly competitive market?

Speakers for Panel 1:

• Leon Tang, CMO, Bang & Olufsen
• Adam Danzer, Co-Founder, CEO of Nine United Asia
• Sanna-Kaisa Niikko, Global Chief Marketing Officer, Marimekko
• Li Jingyao, Vice President of Design, Volvo Car Asia Pacific

Moderator: Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&.

Panel 2: "Nordic design in China for China"

How to approach projects from a Nordic mindset in China? With a move towards domestic made brands, how do Nordic brands built on a reputation of design evolve in this market and can they design specifically for China without losing their DNA?

Speakers for Panel 2:

• Chris Hardie, Principal and Design Director, Schmidt Hammer Lassen
• Markus Mauritzson, Managing Director, IKEA Product Development Centre & Technology Service (Shanghai) Co., Ltd.
• Remy Jauffret, Partner & Managing Director, IDEO China

Moderator: Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&.

Cancellation Policy:

• No refunds will be provided within 7 days before the event date (October 21, 2025, at 23:59:59).

在竞争日益激烈、瞬息万变的市场中，依赖设计的品牌必须不仅仅是"好看"，还要具备实效。

本次活动汇聚了来自北欧标志性品牌的高层管理者和设计领袖，包括 Bang & Olufsen, HAY, Marimekko, Volvo, Schmidt Hammer Lassen, IKEA, 及设计咨询公司 IDEO，他们将共同探讨北欧设计如何影响消费者的购买行为、增强品牌忠诚度，并适应中国不断变化的消费局势。

该活动由中国丹麦商会（DCCC）主办，瑞典中国商会（SwedCham China）和芬兰中国商会（FinnCham China）作为合作伙伴共同参与。

📅 日期：2025 年 10 月 28 日

🕑 时间：18:00 – 20:00

📍 地点：上海市静安区余姚路 55 号 Studio 9

💰 票价：会员：249 元，非会员：398 元，学生：150 元 (学生须在入场时出示有效的学生证)。

活动流程：

17:30 – 18:00 | 签到

18:00 – 19:00 | 第一场讨论：设计能否驱动销售并增强消费者忠诚度？

19:00 – 20:00 | 第二场讨论："在中国、为中国的北欧设计"

20:00 – 21:00 | 自由交流（Networking）

第一场讨论：设计能否驱动销售并增强消费者忠诚度？

设计是北欧品牌身份的核心——但在当今的中国，它是否能够真正推动销售和提升忠诚度？北欧设计如何影响消费者的购买决策、塑造品牌价值，并在竞争日益激烈的市场中建立持久的消费者联系？

第一场讨论演讲嘉宾：

• Leon Tang, CMO, Bang & Olufsen
• Adam Danzer, Co-Founder, CEO of Nine United Asia
• Sanna-Kaisa Niikko, Global Chief Marketing Officer, Marimekko
• Li Jingyao, Vice President of Design, Volvo Car Asia Pacific

主持人：Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&。

第二场讨论："在中国、为中国的北欧设计"

如何在中国以北欧的思维方式开展项目？随着本土品牌的崛起，依托设计声誉发展的北欧品牌如何在这一市场中不断演进？他们能否在不失去自身基因的前提下，专为中国市场进行设计？

第二场讨论演讲嘉宾：

• Chris Hardie, Principal and Design Director, Schmidt Hammer Lassen
• Markus Mauritzson, Managing Director, IKEA Product Development Centre & Technology Service (Shanghai) Co., Ltd.
• Remy Jauffret, Partner & Managing Director, IDEO China

主持人：Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&。

取消政策：

• 在活动开始前 7 天内（即 2025 年 10 月 21 日 23:59:59 之后）取消报名将不予退款。