From a commercial point of view, it is usually easy to decide how to handle the big IP cases, where a lot is at stake, and likewise for the little cases. But what about the "medium" cases, where the immediate financial risk might be low but where the negative long-term market signal for doing nothing might be high? This seminar attempts to offer a conceptual framework from a commercial perspective for solving such cases.

The seminar will be illustrated with a case in point whose solution involved enforcement, or threatened enforcement, in China for the purpose of solving a commercial problem in the USA. Thus, the seminar will anchor its conceptual framework with a series of practical, low-cost, real-world actions.

Thomas L. Ewing is senior IP Strategist at AWA AB in Sweden. He holds several degrees, and he is in the final stages of completing his PhD in industrial management and economics. All his research has been focused on intellectual property.