INTERNAL COMMUNICATION OF GOVERNMENT AFFAIRS | 政府事务对内沟通 (09:20-11:50)



In fact, for the GA departments of multi-national companies (MNCs), the "external communication" with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the "internal communication" within the company, is the basic guarantee and core power to determine the effectiveness of "external communication" work, and the full understanding and cooperation of the enterprises' senior managements and the heads of various business departments is of great significance for promoting the smooth development of GA and giving full play to the value of GA function.

This course takes the actual needs of MNCs' GA work as the background, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities.

In terms of content, this course strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business department leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs.

企业从事的政府事务工作常常被比喻成"构建政府与企业沟通合作的彩虹桥"。事实上，对跨国企业的政府事务部门而言，与中国政府机构的"外部沟通"只占日常工作的一半，而企业"内部沟通"的这一半，是决定"外部沟通"工作成效的基础保障和核心动力，企业高层管理者和各个业务部门负责人的充分理解配合，对促进政府事务工作的顺利开展、充分发挥政府事务的工作价值，具有非常重要的意义。

本课程以企业的政府事务工作实际需求为背景，总结分析企业内部相关的各种工作结构，以及不同情况下协调、配合业务工作的沟通方法，并在此基础上，分析与企业高层领导的跨文化沟通情景、阐述如何把握战略发展机遇。

本课程在内容上力求理论与实践相结合，旨在帮助政府事务从业者和相关企业管理者、业务部门负责人以更精准、高效、系统化的内部沟通，促进相互之间的理解与配合，来进一步畅通跨国企业与中国政府机构就业务需求展开良好的沟通与合作。

Course Outline:

1. The Significance/ Value of GA to Business Work

• Viewing GA Work from the Perspective of China's Economic Development

• Several "Common Misconceptions"

2. General Structure of GA Function in MNCs

3. GA Work Priorities Identification and Implementation Plan

• Achieve the Work Objectives Together with the Business Departments

• Internal Communication on Key GA Programs and Topics

4. Cross-cultural Upward Communication

课程大纲：

1. 政府事务对业务工作的意义/价值

• 从中国经济发展的角度看政府事务工作

• 几个"常见误区"

2. 政府事务工作的自身架构

3. 政府事务工作重点确定和实施计划

• 与业务部门共同实现工作目标

• 重点政府事务项目与问题的内部沟通

4. 跨文化向上沟通

Who Should Attend?

Ÿ Executives of Multi-national Companies: Those who hope to systematically improve their management skills on government affairs by understanding the working structure and internal communication mechanism of government affairs, so as to create a better internal working system for government communication to facilitate the business development of enterprises.

Ÿ GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the communication and coordination ability with senior leaders and all departments within the enterprise, and effectively realize the work needs of government affairs through active internal cooperation, so as to realize the business needs of the enterprise.

Ÿ Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management/ Sustainable Development, etc. with the need/ responsibility to communicate with the government affairs department of enterprise about the business situation and demand, and even directly responsible for communicating with the senior leaders of the enterprise on government related matters, and hope to do a good job in relevant work coordination, cooperation and reporting through systematic learning.

受众群体：

Ÿ 跨国公司管理人士：希望通过学习政府事务的工作架构和内部沟通机制，系统性提高对政府事务工作的管理技能，进而为企业的业务发展打造一个更加良好的政府沟通内部工作体系。

Ÿ 政府事务专职人士：希望不断加强本职工作技能，全面提升与企业内部各个部门和企业高层管理者的沟通与协调能力，通过积极的内部合作，高效地实现政府事务工作需求、实现企业的业务需求。

Ÿ 其他商务人士：从事公关、企业社会责任、法务、工厂运营管理、可持续发展等工作，需要与企业的政府事务部门沟通业务情况和需求，甚至直接负责就政府相关事宜与企业高层管理者沟通，希望通过系统性学习，来做好相关的配合、合作与汇报工作。

EXTERNAL COMMUNICATION OF GOVERNMENT AFFAIRS | 政府事务对外沟通(14:00-16:30)

The government affairs (GA) work of enterprises is often compared to "building a rainbow bridge of communication and cooperation between the government and enterprises". This course is intended for Government Affairs (GA) practitioners of enterprises to better understand and deal with the relationship between the enterprise and Chinese government, and how to communicate with the government stakeholders and advocate the business interests of enterprise to the government more effectively on this basis. On the one hand, actively promote business development and seize policy opportunities, and on the other hand, provide support for daily operations and possible crisis management. Specifically, this course focuses on how to identify the right stakeholders, provide win-win solutions, and communicate well with the external stakeholders.

企业从事的政府事务工作常常被比喻成"构建政府与企业沟通合作的彩虹桥"，本课程旨在帮助企业的政府事务从业者更好地理解并处理企业与政府之间的关系，以及如何在此基础上更有效地与政府利益相关方沟通，向政府表达企业的利益诉求，一方面积极主动地推动业务发展、把握政策机遇，另一方面做好日常运营的支持，以及可能的危机管理。本课程将特别关注于如何找出正确的利益相关方，提供双赢的解决方案，做好与外部利益相关方的沟通工作。

Course Outline:

1. Development Background and Changes in the Focus of Government Communication Work of Enterprises

2. Understand the Working Object of Government Communication – The Structure of the Chinese Government

3. Etiquette and Dos & Don'ts for Government Communication Activities and Visit Receiving Work of Enterprises

4. Government Communication and Advocacy Working System of Enterprises

• Identify Key Communication Targets for the Development of Enterprise Through Professional Government Affairs Work

• Understand the Changes in the Policy and Regulatory Environment, and Carry Out Corresponding Government Communication Work

• Help the Enterprise to Achieve Business Goals by Identifying "Win-Win Points"

• Key Communication Work: Policy Advocacy, Crisis Management, and Strategic Development, Etc.

课程大纲：

1. 企业的政府沟通工作发展历程和重点的变化

2. 了解企业的政府沟通工作对象 — 中国政府的结构

3. 企业的政府沟通活动、接待工作的礼仪和注意事项

4. 企业的政府沟通和利益诉求工作体系

• 通过专业的政府事务工作，为企业发展确定重点沟通对象

• 了解政策监管环境的变化，并对应做好政府沟通工作

• 通过找到"双赢点"来帮助企业达成业务目标

• 政策建言、危机管理、战略发展等重点沟通工作

This course is intended to enhance the following skillsets:

• Strategic thinking: How to define and execute Government Relations & Government Affairs strategies oriented toward business goals.

• Stakeholder management and communication: How to identify the right stakeholders and build win-win solutions, and articulate it clearly.

• Networking: How to establish useful external stakeholders network and mobilize resources.

本课程旨在提高课程参与者的以下技巧：

• 战略思考能力：如何界定并实施有助于达到业务目标的政府关系和政府事务战略。

• 关键部门管理和沟通能力：如何界定正确的关键部门、达成双赢解决方案，并将其表达清楚。

• 建立关系网：如何建立有效的外部利益相关方关系网络并调动资源。

Who Should Attend?

• GA associates and managers of enterprises with 1 – 3 years of GA related experience that want to have a systematic improvement of their skill sets.

• People who need to have a better understanding of how to plan for advocacy activities and support business objectives systematically and strategically.

受众群体：

• 希望对自身工作技能进行系统性提高的，具有1-3年与政府事务相关经验的企业的政府事务专员或经理。

• 需要更好了解如何系统性、有战略性地与政府部门沟通企业主张，从而帮助达成业务目标的人士。