How can Danish businesses adapt and thrive amid global changes, evolving customer expectations, and geopolitical uncertainties?

Join this exclusive event to explore CUBIC China's global operational strategies and gain valuable insights into China's role in the shifting world order—tailored for Danish enterprises seeking growth in dynamic markets.

You will get an inside look at CUBIC China's advanced manufacturing facilities and hear firsthand from industry leaders: Thomas Bassøe, GM & Head of Asia, CUBIC China will share how CUBIC has established global factories and flexibly adjusted delivery strategies to navigate rapid market changes; Peter-Mikal Bøgh Hansen, SENSE, DI China will offer in-depth analysis on China's position in the evolving world order and its implications for Danish businesses. The event also includes a networking dinner to foster connections with peers.

Agenda

• 13:30 PM – 13:45 PM: Arrival & Coffee
• 13:45 PM – 14:15 PM: Presentation – "CUBIC Adapting to Serve Customers Worldwide" /Thomas Bassøe, GM, Head of Asia.
• 14:15 PM – 15:15 PM: CUBIC China Factory Tour (15,000m² thin metal manufacturing facility covering punching, bending, welding, powder coating, and assembly processes)
• 15:15 PM – 15:30 PM: Break
• 15:30 PM – 16:30 PM: Keynote – "China's Role in the Changing World Order: Implications for Danish Business" /Peter-Mikal Bøgh Hansen, SENSE, DI China.
• 16:30 PM – 17:00 PM: Q&A Session
• 17:00 PM – 18:00 PM: Transfer to Tianjin Downtown for Dinner
• 18:00 PM – Late: Networking Dinner (optional, location to be announced)

Speakers

• Thomas Bassøe, GM & Head of Asia, CUBIC China
• Peter-Mikal Bøgh Hansen, SENSE, DI China

Date & Time

Wednesday, February 25, 2026

13:30 PM – Late (GMT+8)

• 13:30 PM – 17:00 PM: Company Tour & Keynote
• 18:00 PM – Late: Networking Dinner (optional)

Venue

CUBIC China: Workshop 17, No. 30 Xinyesan Street, TEDA West, Tianjin, China

科比电气系统（天津）有限公司：天津经济技术开发区西区新业三街30号17号厂房

Dinner Location: To be announced

Language

English

Contact Persons

• Roni Hu: Roni.Hu@rockwellautomation.com
• Thomas Bassøe: Thomas.Bassoe@rockwellautomation.com

Don't miss this opportunity to gain practical strategies for global adaptation, deepen your understanding of the Chinese market, and connect with industry professionals!