05.24 SH | Nordic Marketing Day 2023

Nordic Marketing Day is back!

Don't miss the most anticipated yearly gathering for marketing, sales, management, and communications specialists representing Nordic enterprises and organizations in China. This event offers attendees the chance to discover cutting-edge marketing trends, insights, strategies, and tools, while fostering connections within the marketing community to collectively thrive in the post-Covid world.

Our action-packed program features engaging panel discussions and inspiring keynote addresses by renowned experts from top brands and organizations. Join us to spark innovation and elevate your success!

备受瞩目的北欧营销日即将到来！此次北欧营销日汇集了众多市场、销售、管理以及交流方面的专家。到访来宾们有机会了解最前沿的市场趋势，行业见解，经营策略以及实用方法，同时培养并建立起疫情后各市场间的联系。为企业今后的蓬勃发展奠定基础。

来自各个顶级品牌和知名企业的专家们将在激动人心的环节和我们一起进行精彩的讨论和主题演讲，加入我们，和我们一起激发您创新的灵感，迈向更成功的未来！

Event Program

12:30-13:00 Checking-in

13:00-13:10 Opening

13:10-14:50 Section 1 Data-driven Marketing Experiences and Effective Solutions

13:10-13:25 Keynote "China B2B Marketing Trends And Practices: Breakthrough in B2B Lead Generation Methods", by Sean Yan, Head of Marketing, Industrial Cranes, North East Asia, Konecranes

13:25-13:40 Keynote "Reshape Future CRM Experience: OpenAI Powered Dynamics 365 and Power Platform Copilot", by Steve Zhu, Bizapps Sales Director, Microsoft

13:40-13:55 Keynote "Accelerating Marketing-Led Growth In New Digital Era in China", by Kun Hsu, Co-founder & President, JINGdigital

13:55-14:10 Keynote "Bring Norwegian Comfort to Chinese Consumers", by Fang Wang, Marketing & Operations Manager, Ekornes China

14:10-14:40 Panel Discussion:

• Mary Ma, Director ,Stakeholder Relations, UPM Specialty Papers APAC
• Dennis Chan, Managing Director, Lindström China
• Monica Mao, Marketing Manager, Packaging Materials China, Stora Enso
• Isabella Wang, Deputy General Manager, Nuoheng New Energy Technology (Shanghai) Co.,Ltd

14:40-14:50 "Nordic Companies Marketing in China Survey 2023" Report Release, by Rixin Jiang, CEO of Nordic Friend

14:50-15:10 Tea Break

15:10-17:00 Section 2 Empowering Nordic Brand Success in China

15:10-15:25 Keynote "Opportunities and Challenges for Foreign Brands in China", by Nicole Sun, Partner, M&A Advisory, PwC China

15:25-15:40 Keynote "Building Play Culture in China", by Annie Boo, Senior Director, LEGO Agency

15:40-15:55 Keynote by Alexandra Duca, Regional E-commerce, Marketing & Communications Manager, H&M Greater China

15:55-16:10 Keynote "Data Driven Marketing in B2B vs B2C Market", by Michelle C. Ystad Eriksen, Regional Marketing Director, Performance Coatings North East Asia, Jotun

16:10-16:30 Keynote "Contradictions in Chinese Consumers' Behavior", by Fengyan Cai, Professor, Shanghai Jiaotong University Antai College

16:30-17:00 Panel Discussion:

• Chloe Zhao, China Country Manager, Orkla ASA
• Herbert Law, Senior Brand Director, Oatly Asia
• June Qin, COO, NBH

17:00-20:00 Afterwork networking

活动流程

12:30-13:00 登记签到

13:00-13:10 开场

13:10-14:50 第一部分：数据驱动的营销体验和有效的解决方案

13:10-13:25 "中国B2B市场趋势及实践：B2B营销拓展的突破"，主讲嘉宾：科尼起重机东北亚区市场总监 Sean Yan

13:25-13:40 "重塑未来的客户资源管理体验：OpenAI强化的微软系统Dynamics 365与Power Platform Copilot"，主讲嘉宾：微软中国销售总监 Steve Zhu

13:40-13:55 "加速中国数字新时代营销主导型增长"，主讲嘉宾：径硕科技联合创始人兼总裁 Kun Hsu

13:55-14:10 "为中国消费者带来挪威的舒适感"，主讲嘉宾：依考那中国市场运营经理 Fang Wang

14:10-14:40 小组讨论：

• 芬欧汇川利益相关者关系总监 Mary Ma
• 林斯特龙中国总经理 Dennis Chan
• 斯道拉恩索中国包装市场部经理 Monica Mao
• 挪恒新能源科技（上海）有限公司副总经理 Isabella Wang

14:40-14:50 "中国北欧企业市场问卷调查"结果将由Nordic Friend首席执行官Rixin Jiang公布。

14:50-15:10 中场休息

15:10-17:00 第二部分：助力北欧品牌在中国取得成功

15:10-15:25 "国外品牌在中国面临的机遇和挑战"，主讲嘉宾：普华永道合伙人、企业并购顾问 Nicole Sun

15:25-15:40 "在中国建立'娱乐玩耍'文化"，主讲嘉宾：乐高高级总监 Annie Boo

15:40-15:55 主讲嘉宾：H&M大中华区电子商务、市场营销和传播经理 Alexandra Duca

15:55-16:10 "数据驱动营销在B2B与B2C市场中的对比"，主讲嘉宾：佐敦涂料东北亚区销售总监 Michelle C. Ystad Eriksen

16:10-16:30 "中国消费者行为的矛盾性"，主讲嘉宾：上海交通大学安泰经济与管理学院教授 Fengyan Cai

16:30-17:00 小组讨论：

• Orkla中国区经理 Chloe Zhao
• OATLY亚洲区品牌高级总监 Herbert Law
• 努蒂商务咨询（上海）有限公司首席运营官 June Qin

17:00-20:00 社交活动

Event Details | 活动详情

Date: Wednesday, May 24th 2023

Time: 1pm - 5pm (Main Event) | 5pm - 8pm (Afterwork Networking)

Tickets:

Member price for main event only: RMB 550

Member price for main event and evening afterwork: RMB 700

Non-member price for main event only: RMB 750

Non-member price for main event and evening afterwork: RMB 950

Venue: 5F, PwC Center, 2 Link Square, No.202 Hu Bin Road, Huangpu District, Shanghai

日期与时间: 2023年5月24日 中国时间下午1-5点 (主活动) | 5-8点 (社交活动)

门票:

会员仅限主活动: 人民币550元

会员主活动及社交: 人民币700元

非会员仅限主活动: 人民币750元

非会员主活动及社交: 人民币950元

地点: 上海市黄浦区湖滨路202号领展企业广场2座普华永道中心5F