In 2020, there were around 926.8 million social media users in China. It is estimated that this year this number will go up to over 1 billion (Statista, 2022). When dealing with the country with most social media users in the world, it is important for brand owners to have a good grasp of the complexity of social media landscape in China and know how to detect and tackle any instances of IP infringement and brand abuse.

This webinar will cover the following topics:

• the current social media landscape in China
• major challenges for brand owners when it comes to infringement detection and takedowns
• real experiences of online brand protection issues
• tips on good practices and proactive measures

2020年，中国社交媒体用户约为9.268亿。据估计，今年这一数字将超过10亿（Statista，2022）。在与世界上社交媒体用户最多的国家打交道时，品牌所有者必须很好地了解中国社交媒体环境的复杂性，并知道如何发现和处理任何侵犯知识产权和滥用品牌的情况。

本次研讨会将涵盖以下主题：

• 中国当前的社交媒体格局
• 在发觉和打击侵权时，品牌所有者面临的主要挑战
• 关于在线品牌保护问题的经验
• 关于品牌保护的小贴士

Event Details

Date: Tuesday 13th September 3:00pm - 4:00pm (Beijing Time)

Speaker: Zuzanna Seczkowska, IPR Management Consultant, Thomsen Trampedach

Language: English

Ticket: Free for Members, RMB 150 for Non-members

Venue: Online via Teams.

Teams link will be shared via email before event.

活动详情

日期和时间：9月13日星期二，下午3点到4点（北京时间）

分享嘉宾：Zuzanna Seczkowska, 知识产权顾问, Thomsen Trampedach

活动语言：英语

票价：会员免费，非会员150元

地点：线上Teams会议

会议链接将在活动前发至参加者邮箱。