You invest heavily in your China trade shows - booth, travel, printed materials, on-site team. Yet most companies stop marketing the moment the show ends.

Join Danish Chamber of Commerce (DCCC), fellow Nordic chambers and NBH for a practical seminar in Shanghai on 29 October 2026. We will explore how to wrap your trade show in a digital campaign that builds awareness before the doors open, captures qualified leads on-site, and converts them into pipeline long after the floor closes. The session is designed to leave you with a practical checklist you can apply immediately to your next trade show.

Many European and Nordic companies exhibit at China's major trade shows - CIIE, Bauma China, Marintec China, Medtec China, China Wind Power, and many others. They spend significantly on booths, builds, travel and printed marketing materials. Yet too often the show is treated as a three-day event: reach is limited to the people who physically walk past the booth, business cards and hallway conversations never become a traceable database, and there is no lasting digital footprint once the stand comes down.

Meanwhile, buyers research suppliers on Baidu, WeChat, Douyin, Zhihu and AI platforms before they ever visit a booth, and if your online presence is thin, you lose them before the show even opens.

SPEAKERS

• Jonathan Kullman, CEO of NBH
• June Qin, COO at NBH

WHO SHOULD ATTEND?

This event is relevant for:

• Marketing and digital leaders responsible for China strategy
• Business development and sales managers targeting the Chinese market
• Executives whose companies exhibit, or plan to exhibit, at China's major trade shows

KEY TAKEAWAYS

1. Why most China trade show investments under-deliver
2. How to drive qualified visitors to your booth before the show via online channels
3. How to turn booth traffic into a traceable, sales-ready lead database
4. How to nurture leads and keep your visibility working after the show
5. Real Nordic case studies: a single event into a lead-generating, brand-building digital push
6. A practical checklist you can take back and apply right away

EVENT DETAILS

• Date: Thursday October 29, 2026
• Time: 16:00 – 18:00 (China Time)
• Address: 3F, Haglöfs VASA Concept Store, No. 360 Huaihai Middle Road, Huangpu District, Shanghai 上海市黄浦区淮海中路360号
• Tickets: Members: RMB 150; Non- Members: RMB 300
• Language:​ English

Co-organized By

Danish Chamber of Commerce in China (DCCC), Finnish Chamber of Commerce in China (FinnCham), Swedish Chamber of Commerce in China (SwedCham), Norwegian Business Association China (NBA) and NBH.

Cancellation Policy:​ No refunds after October 21, 2026, 23:59:59 (China time)

Join this insightful event and make the most out of your next trade show visit!