DCCC：HOW TO STAND OUT IN SOCIAL MEDIA MARKETING 如何打赢全社交平台的营销战

如何打赢全社交平台的营销战
HOW TO STAND OUT IN SOCIAL MEDIA MARKETING
8月30日（周三）Wednesday 30th August, 2017 at 16:00 - 18:00


随着纸媒被线上新媒体的取代，社交媒体越来越多地影响着人们的生活，互联网打造了一个又一个的神奇线上品牌社交媒体营销越来越成为企业的营销手段。商家对商家模式（B2B）的企业又如何借势打赢这场社交媒体的营销战役呢？丹麦商会和芬兰商会为您请到了两位著名的新媒体人李洋Leon 和寻空为我们做新媒体营销的分享。
After printed media being replaced by online media, social media is more and more influencing people’s life. And online media has created one legend after another of new emerging Chinese brands. For business-to-business, it is also important to use this online channel to stand out. How to win the social media marketing war in this new era in China? DCCC together with FBC is pleased to invite Mr. Leon Li and Xun Kong to share with us the expertise.

Event Details

时间Time: 8月30日（周三）Wednesday 30th August, 2017 at 16:00 - 18:00
地点Venue: Capital Club, 50F Capital Mansion, 6 Xin Yuan Nan Road Chaoyang district, Beijing
北京朝阳区新源南路6号,京城大厦50层 京城俱乐部
费用Price: 150 RMB for members including afternoon tea (coffee and cookies) / 200RMB for non-members
语言Language: 中文/Chinese



活动内容简要：

16:00: 签到
16:30-17:00: 李洋Leon漩涡《破解B2B企业的社交媒体营销密码》
分享提纲包括：

1. B2B企业社交媒体营销的现状和挑战？
2. INTEL、IBM、GE、西门子等品牌巨头社交营销上亮点在哪里？
3. B2B企业做好社交媒体营销要诀是什么？（详细讲解实操西门子中国的案例）

17:00-17:30: 寻空: 《社会化营销的下一个趋势：全社交平台营销》
分享提纲包括：

1. 移动互联网时代，双微运营为什么面临巨大挑战？
2. 全社交平台营销为什么是社会化营销的下一个趋势？
3. 特斯拉和小米是如何做全社交平台营销的？

17:30-18:00: 问答时间

Event Agenda:

16:00: Registration
16:30-17:00: Leon Li

1. The current situation of B2B companies in social-media-marketing and their challenges.
2. How Intel, IBM, GE, SIEMENS these companies are doing on social-media-marketing platform?
3. Tips for B2B companies in social-media-marketing, case study of Siemens China.

17:00-17:30: Xun Kong

1. Why wexin and weibo operation face a huge challenge?
2. Why all-social-media-platform is the trend.
3. How did Tesla and Xiaomi run their all-social-media-platform marketing?

17:30-18:00: Q&A