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In a crisis situation like COVID-19, communication become even more crucial to the overall success of a company's operation. A well thought through strategy to incorporate all communication functions, ranging from public relation, government relation/public affairs to internal communication, increasingly utilizing digital tools, is specially essential in keeping all stakeholders of the company well informed and even inspired in such challenging times.
The DCCC is pleased to invite you to join the first PA Workgroup Webinar of 2020 and we are very honored to have Mr. Alfred Che, Vice President of Danfoss as our speaker to share some of their experiences and solutions in executing such a multifaceted communication strategy.
Event Details:
Date: Friday, 22 May 2020
Time: 13:00-15:30PM
Language: Chinese
Price: Free of charge（Member only）
Webinar Access: Upon completed registration, information to access the webinar will be sent to your email.
Speakers
Alfred
Che Wei
Vice President at Danfoss
Alfred Che joined Danfoss in 2010 as Vice President and Head of Corporate communications for the China region. In this capacity Mr. Che is responsible for the developing and implementing the company’s communications strategy including public affairs/government operation, public and media relations, as well as branding and internal communications in China. Before joining Danfoss Alfred Che has been a Partner with Kreab for the past 10 years. He was among the first who systematically introduced “Danish Green Development Model” into China. He is a former Chinese diplomat and one of the pioneers in adapting the tools of Western public relations to China. Mr. Che holds a BA from the Beijing Foreign Studies University and an MA in international relations from Yale University.
