Concrete tools on improving customer experience, taking control over your brand story, and increasing sales in China.

Taking you through the initial easy steps of social media, providing concrete tips on how to increase sales online, converting to offline and navigating through the unique multitude of touchpoints for the Chinese consumer, Georg Jensen's China GM Stefano Censi and Danish serial entrepreneur and business operator Klaus Anker Petersen, on the back of their comprehensive experience in brand translation to China, will guide you towards the goal of increasing your sales in the market.

Event Details

Date: Wednesday 22nd June 3pm - 4:20pm (China), 9am - 10:20 (CEST)

Agenda:

• Where do I start? - Digital
• How do I excel sales:
• - Online – brand building, social engagement, online space
• - Offline – store activation
• New retail
• Customer engagement
• The multitude of touchpoints for customers in China
• Open discussion, Q&A

Speakers:

Stefano Censi, General Manager, Georg Jensen China

Klaus Petersen, Chairman, LaneHouse

Venue: Online via Zoom

Price: Free for all

Webinar link will be sent out in an separate email before the event.