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The Chinese government plays an important role in the economy. Especially in the past two to three years, under the complex and ever-changing international political and economic environment, as well as the market environment affected by the COVID-19, the Chinese government has become a crucial stakeholder in the business development and daily operation of multinational companies. This has highlighted the important value of government affairs (GA) work for the local development of enterprises, and also puts forward greater requirements and challenges for GA work.
DCCC and SwedCham are pleased to invite you to the GA Workgroup Seminar and we are honored to invite Mr. Brent Yuan, the Partner and Senior Director of Yuan Associates. The target of this webinar is to assist our members to better understand the GA work, establish effective communication systems with important internal and external stakeholders, especially in the context of changes in the external environment and frequent policies, analyze the impact of government macro-administration on the economy, the industry and the enterprises, provide strategic suggestion for enterprises to identify development direction, solve existing problems and achieve business goals, advocate to the government more effectively, and achieve win-win between the government and enterprise.
• Challenges caused by the uncertainties
• The role of government affairs (GA) work
• Continuous research on key policies
• Strengthen collaboration within the company
• GA work management under the COVID-19 situation
• Cross-cultural communication
Event Details
Date: Tuesday 20th December
Time: 2:00pm - 3:30pm (Beijing Time)
Speaker: Brent Yuan, Partner and Senior Director, Yuan Associates
Agenda: 2:00pm - 3:00pm Presentation; 3:00pm - 3:30pm Q&A
Language: Chinese
Ticket: Free for Members (Member Only ）
Venue: Online via Teams, Teams link will be shared via email before event.
Target Group: Managers from PR and GA departments, or any other member audience who are interested in this topic.
中国政府对国家经济的影响力是巨大的，特别是近两三年来，在复杂多变的国际政治经济环境、以及新冠疫情影响的市场环境下，中国政府成为跨国公司业务发展和日常运营中至关重要的利益相关方，这更加凸显了政府事务工作对企业在本地发展的重要价值，同时，也给政府事务工作提出了更大的要求和挑战。
中国丹麦商会与中国瑞典商会在此诚邀您参加政府事务工作组线上研讨会，我们非常荣幸地邀请了远海鹰咨询合伙人、高级总监袁元先生。本次分享旨在帮助会员更好地理解政府事务工作，与重要的内外部利益相关方建立有效的沟通体系，特别是在外部环境变化、政策频出的背景之下，分析政府宏观管理对经济、行业和企业的影响，为企业找准发展方向、解决实际问题、实现业务目标提出战略建议，更有效地向政府表达利益诉求，获得政府与企业的双赢。
• 不确定性带来的挑战
• 政府事务工作的作用
• 持续研究重点政策
• 与公司内部加强协作
• 疫情之下的政府事务工作管理
• 浅谈跨文化沟通
活动详情
日期：12月20日 星期二
时间：下午2点到3点半（北京时间）
嘉宾：袁元，远海鹰咨询合伙人、高级总监
流程：2点到3点-- 主题分享；3点到3点半-- 问答环节
语言：中文
票价：会员免费 （仅对会员）
地点：线上Teams会议，会议链接将在活动前发至参加者邮箱。
受众群体： 跨国企业公共关系，政府关系部门负责人，及对此话题感兴趣的其他会员听众。
Speakers
Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.
袁元先生于2010年1月加入远海鹰咨询，2017年1月成为公司合伙人。作为高级总监，袁元先生主要负责为客户提供政府事务服务，他拥有为跨国公司进行政府关系、企业公关和危机管理的丰富经验。
在加入远海鹰咨询之前，袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者，采访过40余位国际企业巨头，之后供职于宝马、安利等跨国公司，担任公关主管。
加入远海鹰咨询之后，袁元先生服务过的客户涵盖制造业、化工、农业、消费品、服务业、医药、电子信息等行业，包括老城堡集团、国际纸业、美泰、汉高、美国国际棉花协会、保时捷、芬欧汇川、康明斯、益赛瑞普、动视暴雪和贸宜等。袁元先生也同时负责政府事务培训、新业务拓展、合作伙伴沟通等工作，并从2016年7月开始，在中国美国商会和中国欧盟商会等平台上，进行政府事务认证课程的培训，获得了广泛的认可。
袁元先生拥有北京第二外国语学院经济英语学士学位。
