DCCC is pleased to invite you to this GA training course which is a joint training together with other chambers, and we are honored to invite Mr. Brent Yuan, the Partner and Senior Director of Yuan Associates.
Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work.
Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.
Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.
Course Outline:
1. Basic Principles and Scenarios Analysis of Writing Government Communication Documents, and the Role of Government Affairs
2. Various Types of Government Communication Documents and Writing Guidance
1) Meeting Request Letter
2) Meeting Thank-you Letter
3) Post-meeting work communication letter
4) Communication Letter on Specific Issues/ Crisis (Situation/ Problem Statement)
5) Communication Letter on Business Matters (business plan, M&A, agreement, and other investment and operation situation)
6) Application Letter
7) Complaint Letter
8) Other Thank-you Letters (problem-solving thank-you letter, business-resumption thank-you letter, thank-you letter for being invited to important event, etc.)
9) Invitation letter to participate the event (and thank-you letter to official after participating in the event)
10) Invitation letter to visit the facility
11) Invitation letter for visa application
12) Holiday Greetings Letter
13) Congratulation letter for the promotion of official
14) Notification letter to the government for the transfer of senior executive
15) Policy Advocacy Material
16) Reply to the "Draft for Comments"
17) Minister's Mailbox
18) Advocacy Material for Macro Planning
19) Position Paper
20) Speech of senior executive for the forum organized by the key government stakeholder
Who Should Attend?
Executives of Multi-national Companies: Those who hope to systematically improve the communication skills in government affairs by learning to write government communication documents, so as to create a more favorable government communication environment for the development of business in China.
GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the ability to write documents for different types of governments communication and the ability to communicate and coordinate with government stakeholders.
Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the responsibility to communicate corporate requests with the government, and hope to do a good job in relevant work by systematically learning to write government communication documents.
中国丹麦商会在此诚邀您参加本次政府事务培训课程,我们非常荣幸地邀请了远海鹰咨询合伙人、高级总监袁元先生,为我们介绍有关政府沟通文件撰写与应用的相关事宜。
政府沟通是门艺术,分寸感十分重要!政府沟通文件以小见大,涵盖了政府事务工作体系的方方面面,可以说是长时间系统工作的基础上,集中表现工作成效和价值的汇集点。
政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作,是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平,对促进企业的政府事务工作具有十分重要的意义。
本系列课程以政策研究理论为背景,从语言习惯、沟通方式、写作技巧等方面,阐述了政府沟通文件撰写的主要类别和特点、基本撰写原则、写作情景分析,并基于众多类型政府沟通文件的典型案例进行分享,内容上力求理论和实践相结合,旨在帮助政府事务从业者和相关业务人员理解并掌握政府沟通文件的写作方法,以求更精准、有效、规范地与政府进行文字沟通。
课程大纲
1. 政府沟通文件撰写的基本原则、写作情景分析、以及政府事务的工作角色
2. 各种政府沟通文件类型及写作指导
1) 拜会函
2) 会见感谢函
3) 会后工作沟通函
4) 具体问题/危机事件沟通函(情况说明)
5) 商务事宜沟通函(商务方案、业务收购、协议等投资情况和运营问题)
6) 申请函
7) 投诉函
8) 其他感谢函(问题解决感谢函、企业复工感谢函、受邀参加重要活动的感谢函等)
9) 活动邀请函(以及官员参加活动后的感谢函)
10) 访问邀请函
11) 签证邀请函
12) 节日问候函
13) 官员升迁恭贺函
14) 企业高管职位调动给政府的告知函
15) 政策建言材料
16) "征求意见稿"回复意见
17) 部长信箱
18) 宏观规划建言
19) 白皮书
20) 公司领导参加政府组织的论坛活动讲话
受众群体
跨国公司管理人士:希望通过学习撰写政府沟通文件,系统性提高自身政府事务沟通技能,进而为企业的业务发展营造一个更加有利的政府沟通环境;
政府事务专职人士:希望不断加强本职工作技能,全面提升不同类型政府沟通文件撰写的能力,以及与政府利益相关方的沟通协调能力;
其他商务人士:从事公关、传播、企业社会责任、法务、工厂运营管理等工作,需要与政府部门沟通企业诉求,希望通过系统性学习撰写政府沟通文件,做好相关工作。
Event Details | 活动详情
Date | 日期
11th April, 2023 & 18th April,2023 | 2023年4月11日 & 2023年4月18日
Time | 时间
1:30 - 5:30pm (CN) | 中国时间下午1:30 - 5:30
Speaker | 课程讲师
Brent Yuan, Partner and Senior Director of Yuan Associates | 袁元,远海鹰咨询合伙人、高级总监
Language | 语言
Chinese | 中文
Price | 价格
Member Ticket: RMB 2,880 | 会员价:人民币2880元
Non-member Ticket: RMB 3,880 | 非会员价:人民币3880元
Venue | 地点
Online Meeting | 线上会议
The online meeting link will be sent by email one day before the event | 会议链接将在活动前一天通过邮箱发送给您