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With great pleasure, we hereby invite Our Members to this exclusive business seminar organized by the Danish Consulate General with Claudia Kosser.
In times of dynamic geopolitics, ever-shorter attention spans, fake news and a complex stakeholder universe, an organization's reputation is more valuable than ever. What reputation is, how to build it and what needs to be done to promote and protect it, are the core themes of this seminar session.
We look forward to host an interesting seminar and to welcome you at the Danish Consulate General.
中国丹麦商会非常荣幸地邀请我们的会员参加由丹麦总领事馆主办的商业研讨会，本次研讨会邀请到富捷思国际合伙人Claudia Kosser为大家带来分享。
研讨会于1月16日16:45至18:30在丹麦驻上海总领事馆举行。该活动仅面向上海 VL 集团会员和 DCCC 会员免费开放。
在地缘政治不断变化、专注时间越来越短、充满虚假新闻和复杂利益相关者的时代，组织的声誉比以往任何时候都更重要。什么是声誉、如何建立声誉以及需要采取哪些措施来促进和保护声誉，是本次研讨会的核心主题。
我们在丹麦总领事馆欢迎您，期待举办一场有意义研讨会。
SEMINAR OUTLINE | 研讨内容
• What is reputation and what makes it so valuable? Why is it so quick to destroy and why does it take so long to build? Short theory and thinking on this topic, and illustration with examples of balanced and controversial reputations.
• Cases in which a corporate reputation has been destroyed, especially in the China context - this discussion will bring in dynamic geopolitics as a dimension that can lead to the need for crisis management. What crises are "home-made?" And how can cultural insensitivities turn into a storm? What are cycles of corporate crises and crisis types?
• Finally, some examples of crisis moments that have turned into opportunities to reinvent reputation will be shared. This discussion will bring in examples in which a reputation has been rebuilt and how that was done.
• 什么是声誉？是什么让它如此重要？为什么毁掉声誉不费吹灰之力，而重新建立却需要漫长的时间？本次研讨将就本主题简短理论和思考，并用中性和有争议的声誉例子进行说明。
• 企业声誉遭到破坏的案例，尤其是在中国背景下——动态地缘政治作为可能导致危机管理需求的一个维度。哪些危机是"自制的"？文化不敏感如何会演变成一场风暴呢？企业危机的周期和危机类型有哪些？
• 最后，我们将分享一些危机时刻转化为重塑声誉机会的案例。本次讨论将举例说明如何重建声誉。
AGENDA | 日程安排
16:45 - 17:00: Registration
17:00 - 17:45: Presentation
What is reputation?
Why is it valuable?
Cultural insensitivity risk
17:45 - 18:30: Q&A
Disension of geopolitics
From crisis to opportunity
Reinvention of reputation
DATE | 日期
Tuesday, 5 March, 2024 | 3月5日，星期二
TIME | 时间
16:45 - 18:30 （CN time）
VENUE | 地点
Royal Danish Consulate General in Shanghai | 丹麦驻上海总领馆
ADDRESS | 地址
Room 3101, Shanghai International Trade Center, 2201 Yan'an West Road, Shanghai
上海市 ⻓宁区 延安西路2201号 上海国际贸易中⼼31层3101室
SPEAKER | 分享嘉宾
Claudia Kosser
Partner, Head of Shanghai FGS Global
TICKET | 门票费用
Member Only | 仅限会员
Free | 免费
ABOUT Claudia Kosser
Claudia Kosser is a Partner with FGS Global and is the Head of the Shanghai office. She advises clients from various sectors in corporate communications and strategic positioning, as well as in cross- border M&A-transactions and crisis situations. She has more than a decade of experience and launched the FGS Global Shanghai office in 2019 after working for the firm in Frankfurt and Hong Kong. Claudia advises clients from various sectors, including for automotive, automation and industry as well as consumer and retail and professional services firms. Recent crisis mandates include matters around product issues and recalls, geopolitical sensitivities as well as cyber-attacks. Prior to joining the firm, she worked with Daimler, the then holding company of Mercedes, in the communication strategy and speech writing team. She holds a Masters in Communication Management from Leipzig University and Bachelors in European Studies from the University of Maastricht.
Agenda
4
45PM
-
5
00PM
5
00PM
-
5
45PM
5
45PM
-
6
30PM
Presentation
What is reputation? Why is it valuable? Cultural insensitivity risk
Speakers
Claudia Kosser
Partner, Head of Shanghai FGS Global at FGS GlobalClaudia Kosser is a Partner with FGS Global and is the Head of the Shanghai office. She advises clients from various sectors in corporate communications and strategic positioning, as well as in cross- border M&A-transactions and crisis situations. She has more than a decade of experience and launched the FGS Global Shanghai office in 2019 after working for the firm in Frankfurt and Hong Kong. Claudia advises clients from various sectors, including for automotive, automation and industry as well as consumer and retail and professional services firms. Recent crisis mandates include matters around product issues and recalls, geopolitical sensitivities as well as cyber-attacks. Prior to joining the firm, she worked with Daimler, the then holding company of Mercedes, in the communication strategy and speech writing team. She holds a Masters in Communication Management from Leipzig University and Bachelors in European Studies from the University of Maastricht.
Q&A
Dimension of geopolitics From crisis to opportunity Reinvention of reputation
Speakers
Claudia Kosser
Partner, Head of Shanghai FGS Global at FGS GlobalClaudia Kosser is a Partner with FGS Global and is the Head of the Shanghai office. She advises clients from various sectors in corporate communications and strategic positioning, as well as in cross- border M&A-transactions and crisis situations. She has more than a decade of experience and launched the FGS Global Shanghai office in 2019 after working for the firm in Frankfurt and Hong Kong. Claudia advises clients from various sectors, including for automotive, automation and industry as well as consumer and retail and professional services firms. Recent crisis mandates include matters around product issues and recalls, geopolitical sensitivities as well as cyber-attacks. Prior to joining the firm, she worked with Daimler, the then holding company of Mercedes, in the communication strategy and speech writing team. She holds a Masters in Communication Management from Leipzig University and Bachelors in European Studies from the University of Maastricht.
Speakers
Claudia
Kosser
Partner, Head of Shanghai FGS Global at FGS Global
Claudia Kosser is a Partner with FGS Global and is the Head of the Shanghai office. She advises clients from various sectors in corporate communications and strategic positioning, as well as in cross- border M&A-transactions and crisis situations. She has more than a decade of experience and launched the FGS Global Shanghai office in 2019 after working for the firm in Frankfurt and Hong Kong. Claudia advises clients from various sectors, including for automotive, automation and industry as well as consumer and retail and professional services firms. Recent crisis mandates include matters around product issues and recalls, geopolitical sensitivities as well as cyber-attacks. Prior to joining the firm, she worked with Daimler, the then holding company of Mercedes, in the communication strategy and speech writing team. She holds a Masters in Communication Management from Leipzig University and Bachelors in European Studies from the University of Maastricht.
