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Are you ready to be inspired by the boldest business minds in China—and learn about the mistakes and regrets that shaped their journey?


Join us for an exclusive evening of insight, innovation, and entrepreneurial grit on October 16th, 2024, in Shanghai. From 6-8pm, we're bringing together some of the greatest Danish entrepreneurs in China for a no-holds-barred discussion on how they've built empires, navigated challenges, made costly missteps, and triumphed in one of the toughest markets in the world.


The Panelists:

  • John Christensen, founder of the legendary Wagas Group—recently sold his 250-store empire after transforming China's café culture. He'll discuss the highs, but also the difficult decisions and regrets along the way.
  • Simon Lichtenberg, founder of Trayton, who revolutionized the furniture manufacturing industry with global success. He'll share not only his successes but the mistakes that taught him the most valuable lessons.


Moderator:

  • Klaus Petersen, the powerhouse behind 50+ LEGO and Kop & Kande stores in Shanghai and Jiangsu, guiding the conversation with his deep industry knowledge—and personal stories of triumph and regret.


Whether you're an aspiring entrepreneur, a seasoned business leader, or simply curious about what it takes to conquer in China, this unmissable event will give you exclusive insights into the secrets of success, resilience, leadership—and the mistakes that shaped these stories.


Spaces are limited—don't miss your chance to rub shoulders with the best in the game!


你准备好被在中国最具胆识的商业头脑所激励了吗?并了解那些塑造他们旅程的错误和遗憾。

加入我们,在 2025 年 10 月 16 日于上海度过一个充满洞察力、创新和创业勇气的独家之夜。从下午 6 点到 8 点,我们将汇聚一些在中国最杰出的丹麦企业家,进行一场毫无保留的讨论,探讨他们如何建立商业帝国、应对挑战、犯下代价高昂的错误,并在世界上最艰难的市场之一取得胜利。


小组成员:

  • John Christensen,传奇的 Wagas 集团创始人——在改变了中国的咖啡文化后,最近出售了他拥有 250 家门店的商业帝国。他将谈论成功的高光时刻,但也会分享一路走来的艰难决定和遗憾。
  • Simon Lichtenberg,Trayton 的创始人,他以全球性的成功革新了家具制造业。他不仅会分享他的成功,还会分享那些让他学到最宝贵教训的错误。


主持人:

  • Klaus Petersen,上海和江苏 50 多家乐高门店及 Kop & Kande 的背后推动者,凭借他深厚的行业知识引导对话——以及他个人的成功和遗憾的故事。


无论你是有抱负的企业家、经验丰富的商业领袖,还是仅仅对在中国取得成功所需的条件感到好奇,这个不容错过的活动将为你提供关于成功、韧性、领导力的独家见解——以及那些塑造这些故事的错误。


席位有限——不要错过与行业精英交流的机会!

Speakers

Tickets

  • Member Ticket

    RMB 100

    For member and partners of the Danish Chamber of Commerce

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  • Non-Member Ticket

    RMB 300

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