Don St. Pierre Jr., Founder & CEO, ASC Fine Wines and Judy Chan, Founder & CEO, Grace Vinyards will share their personal business stories, business learning, and business insights about "how to compete in China".

Key take aways:

• Biggest mistakes

• Biggest Wins

• How China is different than other markets

• Recommendations to Danish Companies in China

Please mark your calendar!

AGENDA(Tentative):

17:30 – 18:00 Registration

18:00 – 18:05 Welcome by Simon Lichtenberg

18:05 – 19:05 Fireside Chat with Don St. Pierre Jr. & Judy Chan

19:05 – 19:35 Wine Tasting: "Taste the Difference" – Chinese wines vs. Old World wines

19:35 – 20:00 Networking

ABOUT SPEAKERS

Don St. Pierre Jr.​ – Founder & CEO, ASC Fine Wines.

A true pioneer in China's wine industry, Don has been instrumental in introducing fine wines to the Chinese market and building one of the country's leading wine import and distribution companies.

Judy Chan​ – Founder & CEO, Grace Vineyard.

Judy is widely regarded as a key figure in China's domestic wine renaissance. Under her leadership, Grace Vineyard has become one of China's most acclaimed wineries, earning international recognition for quality and innovation.

Moderator:​

Simon Lichtenberg, Advocacy Chair of DCCC, Founder & CEO of Trayton Group.

EVENT DETAILS

Date & Time: April 29, 2026, 17:30 – 20:00

Venue: To be announced (Shanghai)

Format: Fireside Chat

Language: English

Don't miss this unique opportunity to gain authentic, experience-driven insights into succeeding in China—learn from two leaders who helped shape the wine landscape.

Registration details will be announced soon!