Speakers
Jens
Eskelund
EUCCC President & Chief Representative of A.P. Moller – Maersk
Jens Eskelund is the President of the European Union Chamber of Commerce in China (EUCCC), as well as Chief Representative at A.P. Moller – Maersk. Through both roles, he has developed extensive experience engaging with a wide range of Chinese institutions on matters of policy, regulatory environment and business development.
Simon
Lichtenberg
Founder & CEO of Trayton Group
Simon Lichtenberg is the Advocacy Chair of Danish Chamber of Commerce in China, Founder & CEO of Trayton Group. He is a Danish entrepreneur passionate about doing business in China and designing and manufacturing quality furniture. Today, the company Simon Lichtenberg started, Trayton Group owns and operates manufacturing plants in China, Mexico and Vietnam. His company has continued to see large success.
Weisi Xie
Shanghai Director of Economist Enterprise Corporate Network
Weisi Xie is the Shanghai Director at the Economist Enterprise Corporate Network. He works with top executives in the region on key economic and political issues. His work has been published in major economic policy publications, and he has cooperated extensively with think tanks and international organizations, including the Shanghai Institute for National Economy and the World Trade Organization (WTO) in Geneva Switzerland.
Peter Bøgh
Hansen
Director of Sense China
Peter oversees Sense China in Shanghai. Having lived and worked in China for more than 20 years, he is a political analyst, media commentator, keynote speaker, author, and entrepreneur with extensive experience in international relations and public affairs. He has delivered more than 200 briefings to companies and organizations, sharing insights into China’s technological development and its implications for global trade and business.
KEY TAKEAWAYS
- Gain insights into the latest business sentiment and investment outlook among European companies in China.
- Understand the strategic challenges companies face and how they are adapting to geopolitical uncertainty.
- Discover the implications of new EU trade and industrial policy measures.
What does the future hold for European businesses in China?
As China-EU relations continue to evolve, European companies in China face growing complexity in balancing commercial opportunities with geopolitical tensions, regulatory changes, and new trade policies. Join us for a timely look at the forces shaping the market in this session on China-EU business cooperation, right in the exclusive and iconic landmark on The Bund: The House of Roosevelt.
PROGRAM
- 12:30 – 12:45 Registration
- 12:45 – 13:15 Key takeaways from EUCCC's Business Confidence Survey and Position Paper
- Speaker: Jens Eskelund
- 13:15 – 14:00 Panel Discussion: Balancing Business and Geopolitics – Navigating a New China-EU Reality
- Moderator: Peter Bøgh Hansen, Director Sense China
- Panelists: Jens Eskelund, Weisi Xie, Simon Lichtenberg.
- 14:00 – 14:30 Networking & refreshments
SPEAKERS and PANELISTS
- Jens Eskelund is the President of the European Union Chamber of Commerce in China (EUCCC), as well as Chief Representative at A.P. Moller – Maersk. Through both roles, he has developed extensive experience engaging with a wide range of Chinese institutions on matters of policy, regulatory environment and business development.
- Simon Lichtenberg is the Advocacy Chair of Danish Chamber of Commerce in China, Founder & CEO of Trayton Group. He is a Danish entrepreneur passionate about doing business in China and designing and manufacturing quality furniture. Today, the company Simon Lichtenberg started, Trayton Group owns and operates manufacturing plants in China, Mexico and Vietnam. His company has continued to see large success.
- Weisi Xie is the Shanghai Director at the Economist Enterprise Corporate Network. He works with top executives in the region on key economic and political issues. His work has been published in major economic policy publications, and he has cooperated extensively with think tanks and international organizations, including the Shanghai Institute for National Economy and the World Trade Organization (WTO) in Geneva Switzerland.
- Peter Bøgh Hansen is the Director of Sense China. Peter oversees Sense China in Shanghai. Having lived and worked in China for more than 20 years, he is a political analyst, media commentator, keynote speaker, author, and entrepreneur with extensive experience in international relations and public affairs. He has delivered more than 200 briefings to companies and organizations, sharing insights into China's technological development and its implications for global trade and business.
EVENT DETAILS
- Date & Time: October 20, 2026, 12:30 – 14:30 (China Time)
- Venue: The House of Roosevelt, 3F, No. 27, Zhongshan East 1st Road, The Bund, Huangpu District, Shanghai 上海市黄浦区外滩中山东一路27号罗斯福公馆3楼
- Fee: Member: RMB 200, Non-Member: RMB 350
Cancellation Policy: No refunds after October 12, 2026, 23:59:59 (China time).
