Book Release: The Miracle of LEGO

Book Release: The Miracle of LEGO - FREE OF CHARGE AND NO REGISTRATION NEEDED

SEE THE ORIGINAL INVITATION HERE​

Miracle of LEGO is a classic Danish biography on business written by Niels Lunde, the Chief Editor of Bossen News Magazine. He got the updated information through hundreds of important interviewees in LEGO Group. The book tells a story about the young CEO Jørgen Vig Knudstorp leading the revival of LEGO Group, which is a profound business case as well as an excellent business review.

We would be honored to have your presence, to share with us the insights and experience of LEGO.

Agenda

2:00PM-2:30PM Sign in 2:30PM -2:35PM Host opening

2:35PM -2:50PM Speech by VIPs Quan Zhang Deputy General Manager, JIC Books Yongchun Liu Deputy Editor-in-Chief, CTPH Press

2:50PM -2:55PM Book release ceremony & Taking photos

2:55PM -3:35PM Theme presentation: Miracle of LEGO Niels Lunde Author

3:35PM-3:55PM Communication and Q&A Niels Lunde Author

Tong Zhang Translator Yueyuan Ren Publishing Director, JIC Books（host）

Questions(temporary)：

No.1 Enterprise spirit of LEGO Group. ⚫ Vision and Ambitions. ⚫ Commercial Value and Market Positioning.

No.2 The business development and revival of LEGO Group. ⚫ Lego business models and operation experience. ⚫ How LEGO faced the bankruptcy crisis and overcame it? ⚫ Lessons can be dropped from LEGO by Chinese enterprises.

3:55PM-4:10PM Media Interview & Signing books

The end