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Is your company prepared to make the most out of Chinese social media?
Join us, as we invite for an opportunity to better understand the big platforms in China, which your company should consider, upon entry.
Chances are that you are familiar with WeChat and TikTok (Douyin), but what about other massive players in China, such as Little Red Book, Pinduoduo and Dianping, which may be less known on the outside-China market.
To help share some light on the differences between these platforms, as well as how to make the best out of them, we are invited by Paul McNeill, Managing Partner at Resonance China. Having lived and worked with social media and marketing in China through many years, Paul will give an introductory presentation to help European SMEs better get prepared for the massive potential awaiting in the Chinese markets, by going through successful and less successful cases.
You are invited to participate either ONLINE (through Zoom) or OFFLINE (in Beijing).
Links with details on how to participate through Zoom will be shared before event.
Agenda
Presentation
Speakers
Paul McNeill
Managing Partner at ResonancePaul has 29 years of broad strategic and leadership experience in the media industry of which 23 years have been spent in Asia. Paul worked previously in Hong Kong, Singapore and the Netherlands and has now lived and worked in the PRC for the past 18 years.
Paul was part of the founding team of Carat in Asia Pacific in 1997 and acted as GM overseeing international clients and building the Carat Asia Pacific network of offices. In 2000 he founded online media trading company XS-Media and raised USD 5 million in VC investment, building a network of 5 offices across the APAC region. Due to the global dotcom crash, Paul diverted his attention to China where he launched MPG and acted as CEO Greater China for Havas’ specialist media planning and buying agency, being part of the global corporate strategy team.
In 2010 he founded Skye Media, a China focused social media agency. In 2017 Skye Media merged with Resonance to form one of China’s most successful internationally minded digital marketing agencies with offices in Beijing and Shanghai. Paul is a frequent contributor at numerous conferences around the globe. Paul has a broad experience across many consumer categories, working through a broad spectrum of multi-national, regional and local clients.
He has a Degree in Advertising and Communication, has completed a post-doctoral study in Media Strategy & Communication, and an MSc in International Management China at the University of London School for Oriental & African Studies. Paul is now a fellow at THNK the Amsterdam School of Creative Leadership that he completed in September 2014.
Speakers
Paul has 29 years of broad strategic and leadership experience in the media industry of which 23 years have been spent in Asia. Paul worked previously in Hong Kong, Singapore and the Netherlands and has now lived and worked in the PRC for the past 18 years.
Paul was part of the founding team of Carat in Asia Pacific in 1997 and acted as GM overseeing international clients and building the Carat Asia Pacific network of offices. In 2000 he founded online media trading company XS-Media and raised USD 5 million in VC investment, building a network of 5 offices across the APAC region. Due to the global dotcom crash, Paul diverted his attention to China where he launched MPG and acted as CEO Greater China for Havas’ specialist media planning and buying agency, being part of the global corporate strategy team.
In 2010 he founded Skye Media, a China focused social media agency. In 2017 Skye Media merged with Resonance to form one of China’s most successful internationally minded digital marketing agencies with offices in Beijing and Shanghai. Paul is a frequent contributor at numerous conferences around the globe. Paul has a broad experience across many consumer categories, working through a broad spectrum of multi-national, regional and local clients.
He has a Degree in Advertising and Communication, has completed a post-doctoral study in Media Strategy & Communication, and an MSc in International Management China at the University of London School for Oriental & African Studies. Paul is now a fellow at THNK the Amsterdam School of Creative Leadership that he completed in September 2014.
Sponsors and Partners
Organizer
Gold Partners
Tickets
Offline Participation Ticket
Complimentary
Reserve TicketAttend the seminar in Beijing. Limited seats.