The EU SME Centre, in collaboration with the Danish Chamber of Commerce in China, invites you to join this session on Omni-Channel Marketing Automation in China.

Under the background of decreasing dividend of Internet traffic, MarTech has gradually become the focus of many enterprises. MarTech aggregates and manages the data of different business systems in the process of business operation, so as to establish a set of effective data assets, which bringing new opportunities for digital transformation and innovation.

What you will learn from the session

• Trends & Difficulties in the digital transformation of enterprises in China
• Make full use of corporate data asset and marketing technology, to attract new customers and optimize conversion rate;
• Find effective ways to accelerate up-selling and cross-selling, marketing team transforming from cost-oriented to profit-oriented;
• Best practices.

Agenda:

17:00 Welcome and introduction of EU SME Centre

17:10 Presentation on Omni-Channel Marketing Automation in China

17:40 Q&A and closing remarks

Online link will be sent to you a day prior to the event.