Join DCCC for a rare behind-the-scenes tour of The LEGO Group's state-of-the-art manufacturing facility in Jiaxing, China—one of the most sustainable toy factories in the world.

Powered entirely by renewable energy and designed with zero environmental impact in mind, the Jiaxing factory embodies LEGO's global commitment to sustainability, quality, and innovation. This exclusive event is open only to DCCC members and offers an unparalleled opportunity to witness how one of the world's most beloved brands turns its green vision into real-world action.

📅 DATE: Friday, April 24, 2026

🕙 TIME: Friday, 13:00 PM – 17:30 PM (Please arrive by 12:50)

📍 VENUE: The LEGO Group Jiaxing Factory

No. 2283, Tong Xiang Avenue, Jiaxing, China 浙江省嘉兴市桐乡大道2283号

💡 Why Attend?

• See sustainability in action: Explore energy-efficient production lines, responsible material sourcing, and circular waste-reduction systems.
• Learn from industry leaders: Hear directly from LEGO experts on product quality, green manufacturing, and employee engagement.
• Connect with peers: Network with fellow Danish and European business professionals passionate about ESG and the green transition.
• Inspire your own journey: Discover practical insights you can apply to your organization's sustainability strategy.

"Small bricks, big impact."

See how LEGO is building a better future—one sustainable brick at a time.

🗓️ AGENDA:

13:00 – 13:30 Registration & Light Refreshments

13:30 – 14:00 Welcome & Safety Briefing

14:00 – 15:30 Guided Factory Tour

Focus: Quality Control & Green Manufacturing

15:30 – 15:40 Short Break

15:40 – 16:40 Expert Session

Topics: Sustainability Strategy, Product Excellence & Employee Engagement

16:40 – 17:00 Q&A Session

17:00 – 17:30 Networking

(Agenda subject to minor adjustments)

🚗 Practical Information

• Transportation: We recommend arriving by train or private car. Please ensure you're onsite by 12:50 PM.
• Parking: Free on-site parking is available. Please provide your license plate number during registration.
• Language: The entire program will be conducted in English.
• Eligibility: Open exclusively to DCCC members (no guests, children, or family members permitted).
• Capacity: Limited to 40 participants — first come, first served.

🔔 Registration opens soon!

Stay tuned for the official sign-up link—and don't miss this chance to step inside the future of sustainable manufacturing.