AI is rapidly transforming how buyers discover companies in China. Instead of browsing traditional search engines, users are increasingly turning to AI platforms to ask questions, compare suppliers, and get direct recommendations.

Today, over 500 million users in China rely on AI-driven search and assistants as a primary source of information. This shift is changing the rules of digital visibility—from competing for search rankings to competing for inclusion in AI-generated answers.

The Danish Chamber of Commerce in China, together with Nordic Business House (NBH), the Swedish Chamber of Commerce in China, FinnCham China,and Norwegian Business Association (NBA), is hosting an offline seminar in Shanghai on 22 April. This seminar will explore how AI platforms such as Doubao, DeepSeek, Baidu AI, and others generate answers—and why only a handful of companies are recommended when users ask for solutions, suppliers, or partners.

During the session, we will also introduce the concept of Generative Engine Optimization (GEO)—a new approach to ensure your brand appears in AI-generated recommendations at the earliest stage of the buyer journey. As highlighted in the session, companies not included in AI answers risk becoming invisible during the first and most critical research step.

Who Should Attend?

This event is relevant for:

• Marketing and digital leaders responsible for China strategy
• Business development and sales managers targeting the Chinese market
• Executives looking to future-proof their China growth or go-to-market approach

What You Will Learn / Key Takeaways:

• How AI search works in China and how it differs from traditional SEO
• Why AI is becoming the new "first touchpoint" in B2B and B2C buying journeys
• How AI platforms select and recommend companies
• How to assess your current AI visibility (and benchmark against competitors)
• Practical strategies to improve your brand's presence in AI-generated answers
• Real examples of AI search queries and how brands are recommended

DATE & TIME

22 April, 2026, Wednesday

16:00 - 18:00 (China Time)

VENUE

3F, Haglöfs VASA Concept Store

No. 360 Huaihai Middle Road, Huangpu District, Shanghai

上海市黄浦区淮海中路360号

FEE

Member: 100 RMB

Non-Member: 200 RMB

*Price including fika

LANGUAGE

English

SPEAKERS

• Jonathan Kullman, Founder & CEO, NBH

Jonathan Kullman is the founder and strategic force behind NBH. As CEO, he leads the agency's vision, growth, and client success—ensuring Nordic brands have a trusted partner in one of the world's most complex markets. With a background in international marketing and a sharp commercial mindset, Jonathan helps brands turn China from a challenge into a real growth opportunity.

• 12+ years of experience in global marketing and business development
• Specialist in Europe–China expansion strategy and brand positioning
• Trusted advisor to C-level leaders in B2B, consumer, and travel sectors
• Founder of NBH, building a cross-continental team of 20+ specialists

• June Qin, Managing Director China, NBH

With over two decades of experience in marketing, June Qin leads NBH's operations in China. As COO and Partner, she ensures that Nordic clients achieve real business impact through localised, data-driven strategies. Based in Shanghai, June is the operational engine behind NBH's successful campaigns in the Chinese market.

• 20+ years of experience in digital marketing in China
• Specialist in online consumer behaviour, Chinese lead generation, brand awareness and platform localisation
• Track record with Nordic companies in sectors such as manufacturing, travel, and retail
• Previously led marketing initiatives at International FMCG in China before joining NBH

Cancellation Policy: No refunds after April 14, 2026, 23:59:59 (China time).