Jiaxing is known not only as a water town with a long tradition in silk and textile manufacture, but also for its thriving high-tech industries and automated modern manufacturing. It is especially so when you walk into a factory operated by a Danish company here.

On October 21, Danish Chamber of Commerce in China (DCCC) invites you to visit the manufacturing facilities of two leading Danish companies namely Danfoss and Trayton Group.

We will drive together by bus from the center of Shanghai in the morning at 08:30, and it takes about 2 hours to get to our first stop at Danfoss, a global leader in energy efficient technologies.

The tour here is designed for you to experience and learn about how Danfoss leverages zero-carbon models, tech, and policies to accelerate carbon neutrality. Danfoss will deliver a presentation on its sustainability strategy and the Haiyan Zero Carbon Industrial campus, sharing the campus' development pathway and the core technologies that enable its carbon neutral operations.

The session will cover integrated renewable energy systems, intelligent energy management, digital monitoring platforms, and practical lessons from the campus' construction. Participants will gain actionable insights into how to align zero carbon practices with policy frameworks, leverage regional synergies, and replicate such models to accelerate their own carbon neutrality roadmaps.

Key Takeaways from Visiting Danfoss:

• Learn about modern manufacturing in China;
• Understand the business case around sustainable and energy efficient cooling and heating systems;
• Gain insights from discussion about how to compete in a complicated world market;

We will have lunch together at Danfoss before departing for our next stop, Trayton Group, at around 13:00. The journey between our two sites will take approximately 1 hour. We hope the scenery of this water town will provide a comfortable transition between the visits.

Talking about being comfortable, you won't be disappointed when arriving at Trayton Group, who has mastered the art of crafting comfortable sofas and more furniture of classic, modern, fabric, leather, firm, soft, and so many colors! Here, you will discover furniture designed not only for sitting, but for living well. Every element from materials, colors, and forms to the surrounding environment is carefully considered to create a sense of comfort, connection, and well-being.

However, can you be both comfortable and profitable in China? This is a real business case where its founder Simon Lichtenberg, who is also the Advocacy Chair of DCCC, will not only share how his company's approach to creating furniture that enhances everyday living is rooted in a nuanced understanding of Scandinavian design principles and Chinese traditions, but also how he has leveraged China's technological innovation and manufacturing capabilities etc. to build and sustain a successful business in a highly competitive industry.

Key Takeaways from Visting Trayton Group:

• Hear Simon's story of how to survive in China - the story of Danish furniture development in China;
• Learn how to compete in a traditional industry using China's technology and supply chain advantages;
• See how furniture is made;
• Visit the modern design factory complex designed by SHL and decorated by Lin Utzon.

We aim to leave Trayton Group at about 15:30 and will spend about another 2 hours on the way before getting back to Shanghai.

Join us for this unique tour and experience how Danish companies are advancing green transition and redefining everyday living through world-class technology, design, and craftsmanship, while embracing China's innovation ecosystem and manufacturing strengths to achieve continued success.

DATE

Wednesday, October 21, 2026

TIME (China time)

08:00 – 18:00

VENUE

Meeting point: (Subject to change)

上海市黄浦区瑞金一路139号 复兴商厦3楼

139 Ruijin Road (1st), Huangpu District, Shanghai

First stop:

Danfoss Automation Technology (Zhejiang) Co., Ltd., No. 2288 North Baichi Road, Wanghai Street, Haiyan County, Jiaxing, Zhejiang Province;

浙江省嘉兴市海盐县望海街道百尺北路2288号 丹佛斯自动化技术(浙江)有限公司.

Second stop:

Zhejiang Trayton Co., Ltd., No.299 Hengnuo Road, Xiuzhou District, Jiaxing City, Zhejiang Province;

浙江省嘉兴市秀洲区新塍镇恒诺路 299 号, 浙江特雷通家居科技集团有限公司.

AGENDA (Subject to change)

08:00 – 08:30

Registration: Meet at 139 Ruijin Road (1st), Huangpu District, Shanghai

08:30 – 10:30

Departure from Shanghai to Danfoss

10:30 – 11:00

Presentation: Accelerating the Green Transition: Danfoss's Sustainability Strategy and the Haiyan Zero Carbon Industrial Campus

11:00 – 12:00

Factory Tour at Danfoss

12:00 – 13:00

Lunch & Networking at Danfoss

13:00 – 14:00

Bus Transfer from Danfoss to Trayton Group

14:00 – 14:30

Presentation: Thriving in China: A Danish Furniture Success Story

14:30 – 15:30

Factory Tour at Trayton Group

15:30 – 18:00

Return to Shanghai

LANGUAGE

English

TICKETS

Member: 300 RMB

Non-member: 450 RMB

TRANSPORTATION

Round-trip transportation between Shanghai and Jiaxing and the transportation between the two factories in Jiaxing will be arranged by the Danish Chamber of Commerce in China.

Cancellation Policy: No refunds after October 14, 2026, 23:59:59 (China time).