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Alfred Che Wei
Vice President at DanfossAlfred Che joined Danfoss in 2010 as Vice President and Head of Corporate communications for the China region. In this capacity Mr. Che is responsible for the developing and implementing the company’s communications strategy including public affairs/government operation, public and media relations, as well as branding and internal communications in China. Before joining Danfoss Alfred Che has been a Partner with Kreab for the past 10 years. He was among the first who systematically introduced “Danish Green Development Model” into China. He is a former Chinese diplomat and one of the pioneers in adapting the tools of Western public relations to China. Mr. Che holds a BA from the Beijing Foreign Studies University and an MA in international relations from Yale University.
