Alfred Che Wei

Alfred Che joined Danfoss in 2010 as Vice President and Head of Corporate Communications for the China region. In this capacity, Mr. Che is responsible for developing and implementing the company’s communication strategy, including public affairs/government cooperation, public and media relations, as well as branding and internal communications in China.

Before joining Danfoss, Alfred Che has been a Partner with Kreab Gavin Anderson for the past 10 years. He was among the first who systematically introduced “Danish Green Development Model” into China. He is a former Chinese diplomat and one of the pioneers in adapting the tools of Western public relations to China.

Mr. Che holds a BA from the Beijing Foreign Studies University and an MA in international relations from Yale University.

车巍，丹佛斯中国区副总裁，负责制定并执行丹佛斯公司在中国的传播战略，包括公共事务/政府合作、公共关系与媒体关系、以及品牌和企业内部传播。

2010年加入丹佛斯前，车巍在凯瑞安达国际传播咨询公司担任合伙人兼北京办公室负责人，长期致力于为国际知名公司在华的市场开拓和品牌建设，以及中国企业和机构实施“走出去”等战略咨询业务。车巍率先系统地将“丹麦绿色发展模式”介绍到中国，也是最早将西方公共关系方法引人中国的专业人士之一。

车巍拥有北京外国语大学本科学位，并在美国耶鲁大学获得国际关系硕士学位。

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